15 Pinterest for Business Best Practices
1. Promote through other channels
The fastest way to jumpstart your Pinterest presence is by promoting it through other platforms. Add the Pinterest follow button to your website. Promote your presence on Pinterest through your other social networks, such as Facebook, LinkedIn, Google+, and Twitter. Consider launching a Pinterest contest and write a blog post to promote it.
2. Make the best board on a specific topic
By taking this approach, you increase the chances of your board attracting followers who are passionate about a specific topic. Create resourceful boards based on a few core keywords that you already use in your SEO strategy. Committing to create the best board on a topic means being
ready to promote other users’ pins to enhance your collection.
3. ENGAGE WITH OTHER’S PINS
Start following users you think would want to follow you back. Like and comment on their pins. When someone sees you interacting with his or her
content, they might check out your account and choose to follow you.
4. AVOID HUMAN FACES IN VISUALS
Data shows that Images with no human faces are shared 23% more than those with them. While having some boards featuring human faces can be valuable, try to use a variety of photos and illustrations.
5. BE PICKY WITH YOUR COLOR CHOICES
Data also shows that images with dominant colors (such as red, dark green, pink) are shared 3X more than images that don’t contain them. In addition, red or orange images are repinned twice as often. When selecting visuals for this network, choose wisely!
6. CREATE A USER-GENERATED BOARD
By enabling other users to contribute their own pins to your pinboards, you open up a great opportunity to involve fans and customers in your marketing. Pick out a few of your top evangelists or customers and create a board dedicated to their pins.
7. HIGHLIGHT YOUR CUSTOMERS
Promoting your happy customers is a great way to create a positive sentiment around your brand. Encourage your customers to send
you photos (or take photos of them at your next event). Create a board
of their smiling faces – perhaps using your product or service!
8. PROMOTE YOUR BLOG CONTENT
Start using clear, beautiful images that could be successful on Pinterest in your blog articles. You should be using images in your blog articles anyway! Pin visuals that best highlight your written content.
9. HOST A CONTEST
Some brands have already started launchingcontests using Pinterest. Hold a contest that asks users to create a pinboard on their own account to demonstrate what they love about your brand, products, or services. Ask them to send you a link to their pinboard so you can evaluate entrants, and the coolest board wins a prize!
10. ADD Pin It BUTTONS TO YOUR WEBSITE
Make it super easy for website visitors to share your visual content or images on Pinterest by adding a Pin It button to your site. Just like other social media sharing buttons, this will help to expose your brand to a new audience.
11. ADD LINKS IN PIN DESCRIPTIONS
Whenever possible, include links back to your website and landing pages in your pin descriptions to drive traffic back to your website. Keep track of referral traffic and leads generated from Pinterest. Such insights will inform you about how useful this platform is in comparison to your other efforts.
12. BUILD A VIDEO GALLERY
Pinners aren’t only limited to pinning images; they can pin videos, too! Create a pinboard of some of the interesting videos your business produces interspersed with relevant images.
13. USE HASHTAGS
Users can use hashtags to tag their pins and make their content more search-friendly. Promoting a new campaign of some sort? Create a pinboard around it, and tag it with a hashtag you’re also using on Twitter and Facebook to leverage an integrated, crosschannel campaign.
14. FEATURE OFF-LINE EVENTS
Create a pinboard that features the best photos or video footage of any events you host to help you generate buzz and promote the next one. For instance, at HubSpot we have created an “INBOUND Conference” board that features a lot of pictures from the conference that we host annually.
15. EMBED POSTS ON YOUR WEBSITE
Pinterest allows you to embed posts on your website easily. This can help expose the visibility of your Pinterest content through other channels. We even wrote a blog post here that teaches you how to do this step-by-step.